Building brand awareness starts with reviewing your existing marketing assets, as well as reviewing your persona-led strategy for the year. Here’s some tips on how to do it.

We share our best method for deciding on a new brand/product name.

Start compiling your own brand research with these two tools - a brand audit and a workshop itinerary.

Taking a look at the SMEs that have got their brand building spot on. A business doesn't have to be the biggest in the world to have great branding.

2018 is nearly here; hit the ground running by building a brand that makes a big difference to winning new business, retaining customers, attracting talent and more.

It’s becoming harder to stand out as a business in any industry. We give our predictions on identity and brand design trends in 2018.

Despite securing market share and investment from Coca-Cola, the Innocent Drinks story relays the same message. Investing in business growth is key.

Has Channel 4 paid over the odds for the rights to The Great British Bake Off? We explore how brand influence may have had a huge say on the £75m price tag.

What is a brand to you? It's not just a logo, the essence of a strong brand all comes down to promise, perception and persona.