[NEW GUIDE] Best practice branding for SMEs in 2018

by Neil Perrott on 19-Feb-2018 11:30:00


With budgets and resources at full stretch, your brand may feature right at the bottom of your list of priorities.

However, statistics from Forbes shows that 89% of B2B companies with brands that are perceived as ‘strong’ generate a higher pre-tax revenue margin than others. There has never been a more important time to stand out from the competition by developing a strongly-positioned brand.

More than just a logo

A brand is more than just a splash of colour and a snazzy logo — it’s your tone of voice, the qualities that demonstrate why you are different than your competitors, and the reason why people should buy into your story.

As Nir Eyal so wisely said: "Nike spent $250 to buy a swoosh. But the Nike brand, the sum total of what we think and believe and feel about what this company makes--it's now worth billions. The swoosh is just pixels.”

With that in mind, we have launched a new best practice guide to inspire you to take branding matters into your own hands, and explore the impact an updated brand could have on your business. With our 6 step roadmap to brand growth in mind, the guide focuses on:

  • Doing you own brand research
  • Developing a clear brand strategy
  • Realising your brand physically
  • Delivering your new brand internally
  • Taking your brand to market
  • Measuring your brand performance


Get the free brand guide


Providing the spark for your business

On the launch of the brand guide, Brand Director at Katapult, Neil Perrott, declared the importance of SMEs using their brands to push the envelope in today’s markets:

“The truth is that the Fourth Industrial Revolution is changing everything. For your business to be noticeable and drive real growth, your brand needs to provide a spark. Not adapting with the times doesn’t bear thinking about.

“We feel it’s essential to start with the right questions: is your brand tuned in to the changing needs of your market? Are you communicating the right messages to the right people?

“We’ve already seen how a clearer brand proposition and vision can resonate with an audience, building trust and confidence. We hope that you’ll find the contents of this best practice guide useful, in which we provide a roadmap for developing your brand, and share some crucial tools involved in turning your brand into a vehicle for growth.”


Best practice branding guide 2018
Discover how you can achieve better business growth in 2018.
 Get the guide

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This post was written by Neil Perrott

Neil leads strategy, brand development and planning at Katapult, working closely with clients to build their brands, generate leads and drive sales. A graduate of Aston University, Neil has over 20 years’ experience working in sales and marketing, formerly occupying senior positions at Cable & Wireless, COI and GroupTrade.

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