<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=790024377701584&amp;ev=PageView&amp;noscript=1">
Katapult Blog

Katapult marketing blog

    January Sales: Are they worth it?

    We are in the midst of another January sales storm. Can you be bothered to weather it? You wouldn’t be alone if you didn’t want to buy anything this time round. But is it really worth selling in these January sales?

    The closing down signs in the windows of shops that never actually close down, the discount codes that arrive in your inbox, or nabbing store discount from a friend of a friend. There seem to be price reductions on the things you actually need all the time. So why should you wait to buy in January?

    ... Continue Reading
    Topics: Clients

    How to complete your own brand research for 2018

    It’s difficult to overstate the importance of research in developing your brand. As discussed earlier, when the pace of change in markets is so quick, it’s vital to remain tuned into the changing needs of your market(s) which can be achieved with ongoing brand research.

    For brand development, you need to fully understand your market and audience; how can you generate the information and insights we need to define your strategy and develop our identity? If you’re going to do-it-yourself, here’s two useful research tools and techniques:

    ... Continue Reading
    Topics: Brand

    Brand lessons from five SMEs that are smashing it

    Topics: Brand

    My user experience design journey; a reflection

    Topics: User Experience

    Katapult's Helping Hands Project 2018: A year of pro bono work for charity

    Topics: Clients

    On Demand: How streaming is destroying Christmas TV

    Topics: Digital marketing

    How to Create Addictive Content (that People Love)

    Topics: Clients

    Strange(r) Things: Software re-imagined as movies

    Topics: Brand

    Your brand brief for 2018

    Topics: Brand