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Katapult Play - Showcasing our most creative side

by Martin Enright on 20-Mar-2015 14:14:00

Through play is how we learn, how we develop new skills and know what works (and what doesn’t) in the world around us.

Play teaches us to take risks, to challenge our preconceived notions and to try new things. So it should come as little surprise that the importance of play features heavily here at Katapult. 

We apply the principles of play to the development of our own creativity, this relies on experimentation…exploring ideas without boundary and forming new techniques with no requirement to satisfy a brief. 

Whatever the output, the main ethos is to allow complete freedom of expression, without rule or judgement.

Rather than keep all this experimental work to ourselves, we've launched a new area of our website www.katapult.co.uk/play to showcase some of our ideas, creative processes and thinking. 

To celebrate the launch of Katapult Play, most of the team have designed their own creative interpretation of the word 'Play.' Take a look below:

Playtypographyv2

Hand drawn and then styled in Photoshop

A quick 'Play' with animation using a shatter technique

Play_String

Animation

playmetoo

Bespoke typography illustration

IMG_0723

Hand drawn

Play_triangles_v2a

3D illustration

K_Play_2

Animation

PlaY1

Using the abundance of Nerf bullets scattered around the studio to form the word 'Play' 

playme

Bespoke typography

MS_PLAY

Escheresque illustration

Having a Play with anamorphic mind bending lens tricks

Want more?

We hope you enjoyed these. For more playful experiments, take a look at the Play site. You can also subscribe to the blog for updates.  

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This post was written by Martin Enright

Martin is the creative director at Katapult. Specialising in design, typography, illustration and art direction - with a keen eye for detail, Martin is a flag bearer for the highest creative standards. Experienced in creating fascinating & eye catching brands that create value beyond expectations.

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