Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles

How to conduct a competitor review as part of your inbound marketing strategy

By The Yellowstep Team • December 11, 2014

Conducting a competitor analysis as part of your inbound marketing strategy can make the difference between getting found, and losing out to the competition

Everything you need to know about content marketing for manufacturers

By Robbie Jones • December 10, 2014

Content marketing for manufacturers is the new kid on the block determined to attract leads and generate sales. Could it work for you?

The recipe to creating the perfect buyer persona

By The Yellowstep Team • December 8, 2014

Buyer personas are the foundation to all successful marketing campaigns. Discover the recipe to creating the perfect buyer persona in this infographic.