The Katapult Krunch is a weekly feature designed to keep you in the loop of the latest digital developments. This week, Ikea syncs their digital and TV ad campaign, BBC Music launch their successful music campaign, and Twitter launches it's new music strategy.
Ikea syncs digital and TV ad campaign
It has been estimated that over 75% of television audiences now use a separate device at the same time as watching a show. And Ikea has tapped into this growing market with one of the first integrated, cross-channel advertising campaigns in the UK.