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Katapult Blog

Katapult marketing blog

    Science vs Art: What skillset makes for the best marketer?

    When it comes to marketing, there have always been two separate ingredients to executing a successful campaign - art and science. 

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    Topics: Marketing

    Could your lead targets be quashing your creativity?

    Which marketing metrics are you measured on? Traffic? Followers? Leads? Opportunities? New customers generated through marketing activity? These are all very common and reasonable metrics to report on, but are they what you should necessarily be focusing on? 

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    Topics: Marketing

    The skills of a rounded marketing manager in 2017

    Topics: Marketing

    Not using Instagram yet? Here's why you might need to rethink [Infographic]

    Topics: Marketing

    The most embarrassing things we've ever done during a presentation

    Topics: Marketing

    Observant Rooster - Looking under the bonnet: Marketing habits to leave in 2016

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    How 'Rooster' are you? Take the quiz

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    10 things to actually look forward to this February

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    Why cohort analysis isn't smart enough for SaaS firms

    Topics: Digital