The Katapult Marketing Blog

Why you need to become a B2B social brand and 4 ways to get there

Posted by Emma Jones

30-Oct-2014 11:30:00

There’s a common misconception amongst B2B companies that social brands are all consumer brands and therefore, focusing on social media presence is not relevant for them, or not a priority.

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Topics: socialmedia, social brand

Katapult Krunch: Facebook reports massive growth and Google reveal wearable device that detects abnormal cells

Posted by Natasha Cartwright

29-Oct-2014 12:14:02

The Katapult Krunch is a weekly feature designed to keep you in the loop of the latest digital developments. This week, Facebook's successful third quarter, Google's lab reveal break-through device and Lloyds bank to cut thousands of jobs. 

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Five tips for generating B2B leads on Facebook

Posted by Natasha Cartwright

28-Oct-2014 17:10:59

Every social network has a personality. Twitter is fast paced, short, sweet and straight to the point, LinkedIn is the professional network and the hot favourite for B2B marketers, Facebook is the personable network, perfect for a chatty tone of voice and visual posts, commonly connected to the B2C industry. 

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How to massively increase your business' LinkedIn engagement [infographic]

Posted by Natasha Cartwright

27-Oct-2014 13:00:00

For B2B marketers, LinkedIn is the front runner of social media platforms. With over 259,000,000 users and 2,100,000 groups, it should be at the forefront of your social media marketing strategy. 

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Increasing engagement with the Cycle Derby mobile app

Posted by Emma Jones

24-Oct-2014 15:25:24

In 2014 mobile internet usage has overtaken desktop usage, and more people in the world now own a smartphone than those who own a laptop. With these statistics, it’s really no wonder that mobile is now one of the most effective ways of engaging your audience.

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Topics: mobile marketing, apps, derby

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