The Katapult Marketing Blog

Katapult launch dedicated inbound site: inbound.katapult.co.uk

Posted by Emma Jones

05-Mar-2015 10:20:03

For the last couple of years, inbound marketing has been a big part of what we do here at Katapult. As well as having a growing team of dedicated inbound marketing professionals, we became a HubSpot accredited agency partner in 2014 and achieved Gold tier partner status in October 2014. 

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Topics: inbound marketing

Google Analytics for B2B marketing teams: The story of the 'Over User'

Posted by Robbie Jones

03-Mar-2015 11:00:00

Once upon a time there was a marketing team who relied too much on Google Analytics.

The end.

OK, not my finest story I admit, but something this short story (very short story) epitomises is the growing concern I have for businesses relying on Google Analytics too much.

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Topics: digital marketing

How to deliver a compelling elevator pitch [Infographic]

Posted by Emma Jones

02-Mar-2015 14:33:16

Every business needs a good elevator pitch, whether it be something your sales teams use to connect with prospects in meetings and on the phone, or as a one page overview of your business. 

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Katapult Krunch: Smarter Facebook ads, Seagate's living logo and Twitter's new Wordpress plugin

Posted by Andrew Jeffery

27-Feb-2015 14:52:33

The Katapult Krunch is a weekly feature designed to keep you in the loop on the latest digital developments. 

This week, Facebook introduced its smarter ads, Twitter revealed its official WordPress plugin and we also take a look at Seagate’s recent implementation of its ‘living logo’.

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Topics: Krunch

5 steps to create the most effective event social media strategy

Posted by Robbie Jones

25-Feb-2015 14:00:00

Big event looming?

Whether it's your annual event, trade exhibition or a charity run, the pressure is on you to create hype amongst the social media masses.

Capitalising on engagement now could turn business leads into business sales - and how your boss will thank you for that at the end of the event!

Here's my 5 simple steps to create the most effective social media strategy you've ever done.

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Topics: social media, event marketing

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