19 Feb 2014 17:52:57
14 Feb 2014 16:54:00
Marketing has traditionally suffered from a reputation in the Boardroom as sales’ poor cousin; all huff and puff with little to show in the way of clear measures that positively impact the bottom line.
However, now there is scope to drive a different view with marketing leading the way in generating leads, increasing sales and delivering growth. So, the incentive is clear, get your marketing ducks in a row and you’ll have the platform for a great story:
5 Feb 2014 18:24:58
As well as producing highly fragmented moments of sporting brilliance, The Super Bowl also sees some of the world’s biggest brands vying for the top spot in the marketing stakes. Based on ‘Puppy Love’, if anyone has ever tried harder than Budweiser to create a piece of marketing that people like then I am a simian’s father’s brother. However, it did serve to remind me of the importance of the concept of creating marketing that people like.
Impossible right? Every second of every minute of every hour of every day (I could go on but you get the gist) we’re bombarded with messages which at best might catch you at an opportune time and at worst are downright infuriating. What’s to like about that? With that in mind, surely it’s impossible to create marketing that people actually like?
3 Feb 2014 11:07:00
Some of you will have attended our event 'Marketing is dead, long live Sales & Marketing' at the end of 2013 where we introduced more than 100 Marketing Derby Bondholders, along with Katapult clients & suppliers, to Jo and George, the lead characters in our story about the need for change in marketing.
Our breakfast event, hosted at QUAD, featured a story written by Brand & Strategy Director Neil Perrott and illustrated by Senior Designer Martin Enright. We took the audience on a journey with Marketing Manager Jo as she shows CEO George how marketing can be more accountable in delivering ROI.
30 Jan 2014 14:28:00
Last week, over 420 businesses and Derby ambassadors saw Marketing Derby launch a new Katapult-produced film 'Derby - The UK Capital for Innovation' at their Annual Business Event at Derby Theatre.
Set to be screened at international business festivals across Europe, the dramatic film captures the city's changing skyline and innovative DNA, designed to inspire city ambassadors and attract new businesses and investors to Derby.