Avid Derby County Football Club fans, me and Martin Broadhurst set the alarm early on Monday to go to Marketing Derby's latest Bondholder breakfast event - a Q&A session with President and Chief Executive Sam Rush and Head Coach Steve McClaren.
Over 180 other local businesses packed into the Toyota Suite at the iPro Stadium to hear the thoughts of the club, both on and off the pitch.
Just smelling the pages of a book can be satisfying.
Admit it, you too have flicked a book's pages quickly across your nasal passages to get a whiff of dried ink splodged onto paper. It never ceases to amaze me how much time and dedication an author has put into creating a bestselling novel that everyone wants to read.
Immediately I want to know all their tricks and tips. I stare at the dog-eared book's preface thinking:
So you've made the decision to extend your marketing team by outsourcing your digital marketing - a fantastic way to use expertise to leverage your business above others in your sector.
However, I know from experience that choosing the right agency to work on any project can be a difficult task. Within an email, 4 page proposal and an initial interview you are supposed to weigh up the pros and cons of each company before choosing the one you think will deliver your project best.
The Katapult Krunch is a weekly feature designed to keep you in the loop of the latest digital developments, whilst you eat your lunch. This week we're taking a look at the BBC's website problems, Facebook's new Save feature and Google Maps selling their images to business.