The Katapult Marketing Blog

Increasing engagement with the Cycle Derby mobile app

Posted by Emma Jones

24-Oct-2014 15:25:24

In 2014 mobile internet usage has overtaken desktop usage, and more people in the world now own a smartphone than those who own a laptop. With these statistics, it’s really no wonder that mobile is now one of the most effective ways of engaging your audience.

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Topics: mobile marketing, apps, derby

Top tips for preparing your marketing plan for the holiday season [infographic]

Posted by Natasha Cartwright

23-Oct-2014 17:00:00

I'm sorry to be the bearer of bad news, but Christmas is only 63 sleeps away. I know it may seem too early to even think about the big day, we haven't even celebrated halloween yet! 

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Katapult Krunch: Ikea's digital ad strategy and BBC Music triumphs

Posted by Robbie Jones

22-Oct-2014 11:30:00

The Katapult Krunch is a weekly feature designed to keep you in the loop of the latest digital developments. This week, Ikea syncs their digital and TV ad campaign, BBC Music launch their successful music campaign, and Twitter launches it's new music strategy.

Ikea syncs digital and TV ad campaign

It has been estimated that over 75% of television audiences now use a separate device at the same time as watching a show. And Ikea has tapped into this growing market with one of the first integrated, cross-channel advertising campaigns in the UK.

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Topics: website design, social media, youtube, facebook, digital advertising

Meet the three brand new additions to Katapult

Posted by Natasha Cartwright

21-Oct-2014 16:00:00

To keep up with our ever-growing workload, our team is expanding, with five new roles being created so far this year.

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Top 5 reasons specialist manufacturers should use inbound marketing

Posted by Emma Jones

20-Oct-2014 14:40:00

Technology has totally changed the way we make decisions and buy products. In the manufacturing sector it’s no different. You need to ensure you can be found, then have the means to convert these visitors into prospects, leads and customers. A process more commonly known as inbound marketing.

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Topics: inbound marketing, manufacturing

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